Skillhouse Internal Career Opportunity
Technical Marketing Specialist cum Web Developer
Position Title:
Technical Marketing Specialist cum Web Developer
Employment Type:
Permanent
Working Hours:
Salary
Description
Executive search firm is recruiting on behalf of reputable financial service company that provides financial guidance to high-net-worth individuals, families, non-profit organizations and company retirement plans headquartered in Seattle, WA.
About the Role
We are seeking a talented Web Developer & Technical Marketing Specialist to support our digital presence and drive growth across our marketing ecosystem. This unique hybrid role combines web development, SEO/AEO strategy, marketing operations, analytics, and AI-enabled optimization. This role is ideal for a senior professional who is comfortable owning projects end-to-end and translating technical work into measurable business outcomes. You will collaborate with marketing, design, and technology teams to ensure our digital assets are high-performing, discoverable, and aligned with our growth strategy.
Key Job Responsibilities
Web Development & Digital Experience
About the Role
We are seeking a talented Web Developer & Technical Marketing Specialist to support our digital presence and drive growth across our marketing ecosystem. This unique hybrid role combines web development, SEO/AEO strategy, marketing operations, analytics, and AI-enabled optimization. This role is ideal for a senior professional who is comfortable owning projects end-to-end and translating technical work into measurable business outcomes. You will collaborate with marketing, design, and technology teams to ensure our digital assets are high-performing, discoverable, and aligned with our growth strategy.
Key Job Responsibilities
Web Development & Digital Experience
- Build, maintain and continuously improve responsive, high-quality websites
- Manage hosting, redirects, and site performance
- Support landing pages and campaign-driven digital experiences
- Implement tracking scripts, schema markup, and technical SEO elements
SEO / AEO Strategy
- Develop and execute comprehensive SEO strategies that drive organic traffic, improve rankings, and increase conversions
- Conduct technical audits and implement or recommend improvements
- Optimize for Google, Bing, and AI-driven answer engines (featured snippets, knowledge panels, etc.)
- Ensure structured data, metadata, internal linking, and crawlability are optimized Digital Marketing & Automation
- Build and support email, SMS, and multi-channel campaigns
- Support and optimize PPC campaigns (Google Ads, Bing Ads, LinkedIn, Meta) with a focus on landing pages, tracking accuracy, and conversion performance
- Develop automation workflows for lead nurturing and engagement
- Maintain tracking, attribution, and conversion metrics across campaigns
Analytics & Insights
- Build dashboards using GA4, Search Console, and Looker Studio
- Run A/B tests and provide actionable insights
- Analyze organic search performance and campaign results, translating data into clear, actionable recommendations for stakeholders
- Track engagement, user behavior, and campaign outcomes
AI & Innovation
- Leverage AI tools for content optimization, automation, and reporting
- Identify and evaluate new tools to improve marketing efficiency and scalability
Key Job Qualifications
- Strong proficiency in HTML, CSS, and JavaScript
- Experience with WordPress or a similar CMS
- Knowledge of SEO/AEO, structured data, crawling/indexing, and Core Web Vitals • Familiarity with analytics and SEO platforms (GA4, Search Console, Ahrefs, SEMrush, Screaming Frog)
- Experience with marketing automation platforms
- Experience leveraging AI tools and workflows in a professional context
- Ability to manage multiple projects and deadlines
- Ability to clearly communicate technical concepts and insights to non-technical stakeholders
Preferred
- Experience with PHP and MySQL
- Salesforce familiarity
- UX/UI experience
- Advanced automation tools (Zapier, Make)
