This is a General Manager–level role for a true business builder, with full ownership across strategy, operations, merchandising, commercial performance, and organization development.

Job Description

• Lead the overall business operations of a growing retail chain

• Drive store performance, sales growth, and operational excellence across the network

• Shape and execute merchandising and assortment strategies aligned with market positioning

• Oversee day-to-day retail operations, field execution, and store standards

• Align marketing initiatives with commercial and customer objectives

• Ensure strong financial governance, margin control, and long-term business sustainability

• Develop operational systems, SOPs, and performance frameworks

• Build, structure, and lead cross-functional teams across Operations, Merchandising, Marketing, and Finance

• Partner closely with group leadership on expansion plans and business direction

• Take an active, hands-on leadership approach in both strategic planning and field execution

Qualifications

• Bachelor’s degree is required

• Proven track record leading a retail chain business at GM, BU Head, or senior retail leadership level

• Strong experience managing multiple functions, including Operations, Merchandising, Commercial, and financial oversight

• Demonstrated success in scaling store networks and leading expansion initiatives

• Experience building teams, systems, and processes within a growing business environment

• Strong commercial mindset with solid profitability management capability

• Exposure to retail markets across Asia (Malaysia, Vietnam, Thailand, Philippines, etc.) is highly valued

• Background in convenience store, small supermarket, or similar high-volume retail formats is an advantage