Web3, the next generation of the internet, holds enormous potential—but behind its innovation lie uncertainties and significant challenges. While some projects achieve great success and gain attention, many others fade out before making an impact.

In this article, we will explore the key traits that separate successful Web3 ventures from unsuccessful ones.

From Speculation to Real Utility – 3 Golden Rules to Survive and Succeed in Web3

When people hear "Web3," they often associate it with speculation or quick profits. But Web3 is about much more than investing—it is about using blockchain technology to solve real-world problems, empower creators, and build decentralized systems with lasting value.

Here are three essential principles for creating sustainable, value-driven Web3 projects.

1. Clear Utility and Real-World Value



To succeed in Web3, a project must deliver tangible utility—not just hype or speculation.
The key is solving real problems and enhancing users’ lives through technology.

Here are some successful examples:

• DeFi (Decentralized Finance): Makes financial services accessible to people without traditional bank accounts.
• NFTs (Non-Fungible Tokens): Allow creators to monetize their work on the blockchain while giving fans provable ownership.
• DIDs (Decentralized IDs): Enable secure, privacy-respecting digital identity management.

The common thread? Each offers clear, practical benefits that improve user experiences.

2. Strong Community and Transparent Governance

A thriving community is essential for the success of any Web3 initiative.

Web3 is built on decentralization and co-creation, meaning users and developers often become key stakeholders in a project’s evolution.

This is where DAOs (Decentralized Autonomous Organizations) play a pivotal role—giving community members a voice in decisions and direction.

Transparency from the start is critical.

Sharing roadmaps, welcoming feedback, and building trust through openness all help grow a loyal user base.

3. Robust Technology and Rapid Security Response

Security is non-negotiable in Web3.

While blockchain provides a resilient backbone, the risks—such as smart contract vulnerabilities and hacking—are real.

To ensure user trust and long-term viability, projects must prioritize:

• Security audits: Engage third-party firms to review code and identify risks.
• Bug bounty programs: Encourage ethical hackers to report flaws before malicious actors find them.
• Multisig wallets: Add security layers requiring multiple approvals for major transactions.

And when security incidents happen, the speed and transparency of the response can make or break a project’s reputation.

Real-World Failure: Lessons from a Web3 Collapse

Not every Web3 initiative succeeds.

Take the example of ZTX, a metaverse platform born from ZEPETO. It promised a "play-to-earn" model, but the low rewards and repetitive tasks failed to engage users, leading to a steep drop in participation.

The broader Web3 space has also been plagued by scams and rug pulls, damaging trust across the ecosystem.
In Japan, lack of regulatory clarity and high tax burdens have made it difficult for startups to operate, leading many to scale back or shut down.

These cases show that reliability, transparency, and legal alignment are critical pillars for any serious Web3 business.

Building a Web3 Career: Skills You Need and How to Grow

Web3 is a multidisciplinary field demanding a blend of technical, business, and community skills. Key capabilities include:

• Programming languages: Solidity, Rust (for smart contract development)
• Blockchain infrastructure development
• Tokenomics design
• Cybersecurity practices
• Legal and regulatory understanding
• Community building and management

In addition, success in Web3 requires adaptability, a strong ethical mindset, and a commitment to continuous learning in a rapidly evolving field.