【外資系製薬会社】E-commerce CRM スペシャリスト

勤務形態
正社員
給与
8,000,000 JPY - 11,000,000 JPY per year (negotiable based on experience)
日本語レベル
母国語
英語レベル
中上級(TOEIC 730)
開始日
ASAP
勤務地
東京

職務内容

Wonderful opportunity at a global life science company for an experienced E-commerce CRM Specialist!


【Responsibilities】

Develop, drive, implement and enhance the DTC and e-commerce sales capabilities and rollout programs to increase customer engagement and lifetime value.


‐ Grow LTV of database of customers, by maximizing and continually improving retention of consumers

‐ Drive customer retention and loyalty via CRM campaign development, management and optimization of reward, direct mail, email, and e-Com marketing strategy

‐ Build best in class e-commerce CRM capabilities within a new organization

‐ Present & deliver brand benefits to customer an bring them through an interactive journey

‐ Deliver the right message at the right time to the right consumer and their expressed or derived needs

‐ Oversee all e-Com aspects including pre-campaign analysis, ongoing campaign management, creative development and production, segmentation, testing for increased performance, post campaign analytics, learning, and recommendations for future campaigns

‐ Proactively introduce new approaches to leveraging customer data to drive and influence personalized communications

‐ Keep abreast of the latest developments in CRM marketing including data-driven marketing, social media, mobile and new channels, platforms, methods and tactics

‐ Manage the execution of all CRM components of e-Com; Partner with relevant IT, Operations, and Brand Activation CRM to develop processes and optimization plans

必須スキル

‐ University Degree

‐ CRM leading experiences of E-commerce, mail-order or subscription service

‐ Experiences of creative control (vender management)

‐ Proficient Computer Skills (Excel middle level+)

‐ Experience of marketing automation tool usage preferable

‐ Making hypothesis and decision making on a fact basis

‐ Experience to work with internal and external stakeholder

‐ Project management skills

優遇されるスキル・経験

‐ Experience of implementation of CRM and replace

‐ Statistics analysis