Digital Marketing Specialist

Job Type
Permanent
Salary
Based on Experience
Japanese Level
Fluent
English Level
Advanced (TOEIC 860)
Start Date
ASAP
Location
Tokyo

Description

【ラグジュアリーブランド】【e-Commerce】【グローバル】
Be part of a fast growing, global luxury fashion brand!

【POSITION SUMMARY】
The successful applicant will be responsible for planning, development, and execution of the marketing initiatives for the Company's line of brands. Perform all aspects of Marketing Coordination, Brand Marketing, Digital & PR to promote the brands into the local market in timely and proactive manner. All marketing plans and activities are to be reflective ofthe global strategy of the Brands.

Marketing Management
‐ Be responsible for the effective marketing related activities of the Group in operations in Japan to improve brand positioning and awareness.
‐ Working closely with Marketing manager and various teams, create contents and communication plans on a project basis in a timely manner.
‐ Deliver marketing assets to appropriate communication channels and team.
‐ Coordinate PR agency to drive the maximum media exposure: Write press releases, plan product lease and footwear giveaway, and check the articles in timely manner.
‐ Coordinate Digital agency to drive the maximum reach within a planned budget. Analysis on executed creative, tagline, medium and plan for the following promotions.
‐ Plan and control of marketing schedule and Marketing Working Budget on a project basis.
‐ Plan and Review of marketing KPI on a project basis.

Creative Management
‐ Manage and handle the global seasonal brand image and data. Select key creative locally.
‐ Deliver artworks in a timely manner.
‐ Leverage and control outside design agency in a timely manner.
‐ Protect brand ID, tone and manner.

Marketing Coordination
‐ Assist Marketing manager for the production of sell in strategic planning documents and product launch promotion documents and calendar.
‐ Working closely with Marketing coordinator and Marketing manager to support marketing activities whenever necessary.
‐ Coordinate global guest’s travel, marketing visit schedule and translation when needed.
‐ Any translation when needed.


【会社概要 | Company Details】
急成長している外資系ファッション企業です。人々の暮らしを快適にする、ファッションやスポーツアパレルブランドを取り扱っています。
A fast growing, global fashion brand. They have several individual brands that focus on making peoples' lives a bit more comfortable.

【就業時間 | Working Hours】
10:00 - 19:00(Mon - Fri)

【休日休暇 | Holidays】
完全週休2日制(土日祝休み)、年末年始、年次有給休暇、その他特別休暇など
Saturday, Sunday, and National Holidays, Year-end and New Year Holidays, Paid Holidays, Other Special Holidays

【待遇・福利厚生 | Services / Benefits】
各種社会保険完備(厚生年金保険、健康保険、労災保険、雇用保険)、通勤交通費支給等
Social insurance, Transportation Fee

Required Skills

A successful candidate is someone with a 4-year college degree who has;
‐ Marketing experience
‐ Knowledge of web/internet/mobile, SNS & CRM activity
‐ Proficiency in Word, Excel, PowerPoint, Photoshop and Illustrator
‐ Excellent planning, organizing and problem-solving skills with the ability to identify improvement opportunities and solutions

Preferred Skills

‐ Experience of working in fashion/sport/footwear industry
‐ Highly motivated team player and proactive self-starter
‐ Must have passion in brand building in a new environment with local and international teams
‐ Ability to communicate with the corporate team and ensure a link between the corporate office and regional office
‐ Ability to multi-task in a fast-paced environment and be results orientated