E-commerce CRM Specialist

Job Type
Permanent
Salary
8,000,000 JPY - 11,000,000 JPY per year (negotiable based on experience)
Japanese Level
Native
English Level
High Intermediate (TOEIC 730)
Start Date
ASAP
Location
Tokyo

Description

Wonderful opportunity at a global life science company for an experienced E-commerce CRM Specialist!


【Responsibilities】

Develop, drive, implement and enhance the DTC and e-commerce sales capabilities and rollout programs to increase customer engagement and lifetime value.


‐ Grow LTV of database of customers, by maximizing and continually improving retention of consumers

‐ Drive customer retention and loyalty via CRM campaign development, management and optimization of reward, direct mail, email, and e-Com marketing strategy

‐ Build best in class e-commerce CRM capabilities within a new organization

‐ Present & deliver brand benefits to customer an bring them through an interactive journey

‐ Deliver the right message at the right time to the right consumer and their expressed or derived needs

‐ Oversee all e-Com aspects including pre-campaign analysis, ongoing campaign management, creative development and production, segmentation, testing for increased performance, post campaign analytics, learning, and recommendations for future campaigns

‐ Proactively introduce new approaches to leveraging customer data to drive and influence personalized communications

‐ Keep abreast of the latest developments in CRM marketing including data-driven marketing, social media, mobile and new channels, platforms, methods and tactics

‐ Manage the execution of all CRM components of e-Com; Partner with relevant IT, Operations, and Brand Activation CRM to develop processes and optimization plans

Required Skills

‐ University Degree

‐ CRM leading experiences of E-commerce, mail-order or subscription service

‐ Experiences of creative control (vender management)

‐ Proficient Computer Skills (Excel middle level+)

‐ Experience of marketing automation tool usage preferable

‐ Making hypothesis and decision making on a fact basis

‐ Experience to work with internal and external stakeholder

‐ Project management skills

Preferred Skills

‐ Experience of implementation of CRM and replace

‐ Statistics analysis